©Jacob Schween

Jacob is a senior global creative, director, and executive based in Aarhus Copenhagen, making a living turning problems into profit and making cents out of chaos. Most recently, he led the creative team and output as Executive Creative Director and partner at creative shop Moment Cph. Before that, he held the role of Global Creative Director at the global Silicon Valley-based design firm Star.

A serial creative director, strategist, writer, designer, executive, partner & agency founder, he prefers the less formal label professional (m)ad-man. Armed with a decade plus of experience as a cross-disciplinary creative, leader, and trusted advisor, he has made it his business to help ambitious teams and organisations Create Direction™ and unlock brand potential with purposive planning and impactful ideas that win hearts, blow minds, and move markets.

Experience

ECD, Partner
Moment Cph
2022 – 2024

Global Creative Director
Star
2021 – 2022

Head of Creative
Happy & Co.
2016 – 2021

Creative Director, Founder
Kasual Collective
2013 – 2017

Art Director
Freelance
2009 – 2013

Education

Design & Communication,
AP Graduate
EAMV Business Academy

Certifications

Appointed Censor &
External Examiner
Danish Business Academies

Design Thinking &
Innovation Facilitator
FORTH Innovation Institute

Selected Clients

Pepsi
Kleenex
Jordan
MG
Scholl
Paramount
Just-Eat
Unilever
Siemens
Heineken
Lay’s
Cholula
Bestseller

Panasonic
OTA
Connected Wind
Nutramino
FCM
Pentabase
Frisko
Royal Unibrew
Salvequick
Pernod Ricard
Baettr
ALPI

Advertising

Animating ads and award-winning campaigns that hook, prime, and linger—turning heads and winning hearts.

  • Everyday Surprises

    Helping Kleenex® become an everyday essential in Nordic households, boosting brand awareness and perception through creative display of product benefits against Everyday Surprises

  • Refreshing Oral Care

    Strengthening oral care favorite Jordan’s Nordic market presence and increasing the appeal of dental hygiene by refreshing oral care to make every day play

  • Fortjent Fornøjelse

    Helping “underdog” Fazer find their bite, tune their bark, and cement their name in the minds and hearts of the Danish consumers

Brand

Aligning aims and uniting arms—bridging brand and business objectives to chart a common course to success.

  • Life’s Calling

    Repositioning Nutramino as a healthy snacking brand with a refreshed identity and new, global brand, campaign and creative platform “Life’s Calling”

    Coming Soon
  • A Sound Investment

    Bringing sustainable investment power back to the people with a brand strategy, identity and digital platform revisal for danish Difko

  • Born out of a global rebrand, BAETTR lays the foundation for the future of an evolving wind industry giant with a new name, brand, and visual identity

Communication

Talking the walk—from heart-tugging hero films to head-turning headlines and copy they’ll copy.

  • Refreshing Oral Care

    Strengthening oral care favorite Jordan’s Nordic market presence and increasing the appeal of dental hygiene by refreshing oral care to make every day play

  • Kom Godt Fra Start

    OTA Solgryn’s 360° activation campaign during the Tour de France used brand ambassadors and social media to significantly boost visibility and engagement

    Coming Soon

  • Adapting Salvequick’s “Carry On” brand platform to the Danish market, positioning the brand as a household essential for healing everyday injuries, boosting brand awareness, engagement and loyalty

    Coming Soon
Digital

Transforming digital drudgery into exceptional e-xperiences that impress and immerse—adding zeros to your ones.

  • FC Midtjylland’s new digital platform boosted engagement and interaction, leading to significant increases in visitors, page views, and user sessions

  • Advising Paramount on getting their latest streaming venture off to a shooting start in the Nordics with localized creative and a new, experiential activation platform

    Coming Soon
  • Kom Godt Fra Start

    OTA Solgryn’s 360° activation campaign during the Tour de France used brand ambassadors and social media to significantly boost visibility and engagement

    Coming Soon
Experience

Connecting the dots to turn inane interactions into a string of meaningful moments—and the tide of fragmented flows into smooth sailing.

  • Engaging potential EV customers through immersion and interaction with the experiential MG Road Tour concept, boosting brand perception and sales through test-drives

    Coming Soon
  • Refreshing Oral Care

    Strengthening oral care favorite Jordan’s Nordic market presence and increasing the appeal of dental hygiene by refreshing oral care to make every day play

  • Find Your Comfort Zone

    Boosting awareness by showcasing product relevance through creative communication and experiential activation with Scholl’s “Find Your Comfort Zone”

    Coming Soon
Facilitation

Advising teams, boards and brand owners to unlock potential and reap the rewards of responsible rebellion.

  • Leading the global brand refresh, marketing and communication efforts of global, Silicon Valley-based design consultancy Star

    Coming Soon

Metal & Mentions

Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?Intrigued? Inquire here! Entertained? Request an encore! Tempted? Tell me! Curious? Call me, maybe?