Client
FC Midtjylland

Agency
Happy & Co.

Partners
Convey

Year
2020

Digitalizing the Danish soccer champions

With a position as leading digital innovators within the soccer world, utilizing data to reimagine the sport, Danish soccer champions FC Midtjylland needed a new digital brand platform that lived up to their reputation. Rethinking the way the club connect and interact with fans and stakeholders online, we started from scratch, scrutinizing every detail to add innovative functionality and optimize the user experience. The result is a completely revitalized and immersive digital experience worthy of champions. Discover unique data and insights about the matches, the player’s and the team’s performance, follow results and team performance live during matches, explore a personalized user experience featuring a dedicated fan area integrating unique fan benefits and discounts, shop customized merchandise, stay in the loop with live updates from social media and dive into unique inspirational content.

3x

More unique monthly visitors

120%

More unique pageviews

25%

Increase in frequent users

30%

Increased session duration