Thisted Forsikring

Happy & Co.



Reimagining the digital ensurance experience

How do you digitalize a local insurance experience translating their appreciated personal approach and customer experience into a digital medium? By doing just that; emphasizing with their pains and goals by ensuring customer involvement throughout the design proces. Beginning with a series of user-tests and interviews observing user behavior and uncovering the biggest issues with the existing solution – and repeating the pattern with subsequent prototypes in an iterative design process. The result is a completely reimagined digital insurance purchasing experience focused on individual customer needs rather than pre-defined products through an interactive insurance guide and a customized checkout flow combining storytelling with clever automation and a dash of personal guidance.