Client
Superwood®

Agency
Happy & Co.

Partners
Uitch Iscratch

Year
2016

Giving wood-cladding superpowers

How do you take an unknown sawmill with a revolutionary product and turn it into the market- leader in a low-preference market in no time? Easy. By doing what noone had done before; taking ownership of the category itself, beginning by defining a new brand story and purpose focused entirely on quality and sustainability. Add a cheeky brand name and pay-off that reflects the unique product abilities and back it up with a humorous campaign universe driven by unforgettable brand mascots in the form of two loveable Norwegian wood-enthusiasts. Now combine that with a carefully crafted marketing strategy including TV, social media, world-class digital and in-store brand experiences, and neither consumers nor retailers are left any choice but to think of Superwood® when it comes to quality wood-cladding.

2x

Increased sales (2016-2017)

4

New markets

200%

Traffic to website

12.000+

New social followers