How do you take an unknown sawmill with a revolutionary product and turn it into the market-leader in a low-preference market in no time? Easy. By doing what noone had done before; taking ownership of the category itself, beginning by defining a new brand story and purpose focused entirely on quality and sustainability. Add a cheeky brand name and pay-off that reflects the unique product abilities and back it up with a humorous campaign universe driven by unforgettable brand mascots in the form of two loveable Norwegian wood-enthusiasts. Now combine that with a carefully crafted marketing strategy including TV, social media, world-class digital and in-store brand experiences, and neither consumers nor retailers are left any choice but to think of Superwood® when it comes to quality wood-cladding.
Acting as the foundation for all the brand’s marketing initiatives, the new Superwood website combines immersive brand experiences and conversion through interactive storytelling, stunning inspirational content and ground-breaking product customization functionality, letting consumers design and customize their own cladding solution online, request a quote and collect their materials in the builder’s merchant of their choice.
4
New markets
2x
Increased sales Y1
200%
Increased web traffic
12k+
New social followers
