Client
Orion

Agency
Happy & Co.

Year
2020

Spreading love and laughter in Copenhagen

For more than 30 years Orion has been known as Europe’s leading sextoy and erotics brand, shipping thousands of orders to curious shoppers from their webshop and sharing their expansive knowledge with customers from their brick and mortar stores every day. In Denmark however, the brand has fierce competition online. So to create awareness about the brand’s local presence we needed to direct the attention of potential customers to two new flagship stores in the Danish capital of Copenhagen. And what better way to get their attention than to show our love to the city they call home? With subtlety and humour as guiding principles we created an outdoor campaign showcasing a number of the city’s many famous landmarks in a slightly different light, encouraging the citizens of Copenhagen to explore their sexuality as well as their city by adding the new stores to their personal list of landmarks.