Client
Hydract

Agency
Happy & Co.

Year
2020

Brewing a game-changer for the beverage industry

Founded with the purpose of making the beverage industry more profitable and sustainable, Hydract designs and develops revolutionary powerful and precise water hydraulic solutions for the world’s beverage producers, simplifying the production processes, increasing efficiency and tackling sustainability challenges by reducing the need for electricity and water. As an ambitious challenger brand entering a conservative market, the need for a strong and distinct brand platform and identity was imperative. With the goal of making Hydract stand out and communicate their unique point of difference, we developed the brand story “The Power of Precision” and a truly unique and characteristic dynamic identity and design system fit for a game-changing challenger brand.