Client
Fur Bryghus

Agency
Happy & Co.

Partners
Convey

Year
2018

Crafting an immersive digital beer experience

Fur Bryghus is one of Denmark’s oldest and most recognized microbreweries known as award-winning specialists in frothy, fresh craft beers. Wanting to cement their reputation as not just a worldclass brewery, but also a local cultural institution and expand their reach to new audiences, meant finding a way to bring the unique craft beer experience online. The solution was an updated digital brand platform showcasing the brewery’s history and craftsmanship, inspiring product content and unique events in the form of intimate music experiences with some of Denmark’s greatest artists accompanied by cold, frothy craft beer and “stjerneskud” as grandma used to make them. In addition the new website offers an immersive and interactive journey into the brewery’s history and unique brewing process, an intuitive overview of upcoming events and activities and an inspiriring product discovery area – complete with suggested food-pairings and beer-based recipes – bringing curious craft beer connoisseurs together over the shared love of beer.