Client
FællesBo

Agency
Happy & Co.

Partners
NORF studio

Year
2019

Redefining public housing

FællesBo is a non-profit housing organization managing thousands of homes within the family-, elderly- and studio housing category in Central Denmark. Facing the problem of too many potential homes staying empty for too long after relocation and an avid desire to rid themselves of the stereotypical dusty municipal image that haunts many public housing associations, we decided to turn the narrative upside down. The brand underwent a complete revitalization welcomed by existing as well as potential renters. Wanting to share the story of the many benefits of public housing, the new brand story “Enestående hjem til leje” was introduced showing that home is so much more than just a roof over your head. Home truly is where the heart is.