Client
Champost

Agency
Happy & Co.

Partners
NORF studio

Year
2017

Sowing the seeds for the renaissance of a green pioneer

Danish family-owned Champost produces and sells organic soil and fertilizer solutions for home gardens and industrial use. Founded in 1962, Champost were first-movers within the purpose-driven sustainable product category before it was even a thing with their all-natural fertilizer based on horse manure. Following years of expansion and the addition of a wide range of natural quality garden products, Champost needed a unifying brand platform underlining their purpose and legacy. We created the new brand story and tagline “Møglækkert til haven” looking forward while honoring the company’s long history and legacy and ensuring a simple, relevant and easy-to-understand communication towards the end user – the Danish homeowner.

40%

Increased brand awareness

75%

Increased website traffic

10%

Increased clickrates